Time for another case study.
The above animation was for the lovely people at Icon-World and their client VCCP Live for the launch the Oasis Mango Medley soft drink. The brief was to deliver a set of animations/lower thirds and still game assets to Icon_world for a Java based game they were creating for a Huge HD screen that would be parked on a barge on the river thames in which Oasis prize winners would be up for prizes as a massive game of spin the bottle was played on the screen which synced the game graphics with the light show on the Bank- so for one night in Summer 2013, the River Thames would be awash in Oasis - awesome, and to be a small part of project like this was great fun.
I had to make my animations exactly fit the client graphic style. Due to the nature of the project I had to create a new bottle in 3D from scratch which needed to be ‘photoreal’ and would allow the appearance of the juice floating around inside.
Creating the bottle was reasonably straight forward. I bought a bottle of Oasis, photographed it using a portrait lens and used the photographs as a backdrop items in 3D software modo where I modelled it up. I used modo’s splash kit for the droplets.
Creating the fluid was the same process, with a custom shader to allow the correct amount of SubSurface light to flow through. The label was a front projection as it needed to line up with the existing artwork rather than be a ‘true depiction’ of a bottle label. Half the battle of a CG artist is balancing the understanding of what is technically photoreal with the needs of the clients ‘reality’ which is always about making the clients work look the best. Even if your technically ‘cheating’ reality, the winner should always be what the client wants!
The only worry I had was matching the lighting, but luckily I had the chance to work with a copy of HDR Light Studio for the first time using the beta version of the new live connection with MODO.
Using the combination of HDR Light Studio with modo’s Live Preview was heaven, and what I feared would be a painful lighting solution of a couple of days of testing in terms of setup to get the highlights correct along with acceptable render times, took a couple of hours on a Tuesday afternoon, this was coupled with radically faster render times as I was only lighting with one HDR image from HDR Light Studio and the enhancements in modo 701’s ‘Environment Importance Sampling’ or what I have come to refer to as ‘the magic button’.
For the animations I rendered out stills of the bottle empty and full, and then used a series of masks in After Effects to animate the effect of the fluid moving around in the bottle, which when a decent amount of motion blur was applied was convincing for the client. The white ferris wheel animated element was a Cinema 4D model which was rendered face on and outputted as an object buffer only, to give the white line look.
So two stills from modo were used to create a huge range of animated assets, and using HDR Light Studio meant everything was delivered on time and with a lot less setup than I had been expecting. With links to most 3D software HDR Light Studio has become my ‘Joyous Surprise’ of 2013, and I now use it for most of my 3D work no matter which software or render engine I am using.
For more about the brilliant evening for the lucky Oasis Winners check out the following youtube clip by BrandatMHP, which shows the full implementation and amazing work of Icon-World with VCCP Live.